HDFC Bank’s Sustainable Livelihood Initiative i.e. SLI business unit is present in towns and villages across 24 states in India. A 3-year vision articulates the plans for 4X growth of reach and for building the path to profitability. The SLI Business noticed that the customer acquisition cost (CAC) was increas- ing steadily in remote markets, owing to the lack of compliant customer profiles. HDFC recognised that reducing turnaround times (TAT) was integral to solving this problem, which meant increasing the productivity of the field sales team.